MARKETING
MANAGEMENT
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Management of marketing and communications teams with specialist roles including PR and media managers, content creators, designers, brand and campaign coordinators, events managers, PPC, SEO, digital specialists, and online community management staff,
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Budget management,
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Stakeholder management.
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Strategic planning
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Team planning
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Budget forecasting
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Campaign planning and scheduling
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Content planning for multi-channel communications
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Project planning
PLANNING
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Brand management
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Development of organisational USP messaging
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Key message scripting
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Brand refresh and asset planning
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Measurement of brand perception and brand sentiment monitoring.
BRAND
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Market research project
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Consumer insight sessions
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Customer journey mapping
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Audience segmentation
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Persona development.
AUDIENCE
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Alignment to overall business goals
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Agile planning methodology
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Application of SMART methodology
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Campaign goal establishment and monitoring
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Ongoing assessment and reporting
GOAL SETTING
CREATIVE
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End to end creative campaign creation from concept to launch
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Alignment of campaign goals to overarching business, marketing and communication goals
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Set campaign KPIs with defined outcomes
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Creative direction - messaging and visual styling
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Creative concept, campaign design, agency briefing, scripting, art direction, shoot direction, asset creation
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Experience with ATL and BTL campaigns